Elements and Performance Criteria
- Evaluate the suitability of different community marketing options for farm products
- Determine the marketing chain processes to participate in the selected community marketing schemes
- Research and identify applicable legislative, environmental, andcertification requirements relevant to managing a community based marketing chain.
- Document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements.
- Document traceability requirements of the marketing chain.
- Determine appropriate community marketing strategies for farm products
- Identify communities that have a potential relationship with the farm system.
- Document the characteristics and values of the identified communities.
- Match community characteristics and values to farm system.
- Establish and document market specifications to meet community expectations.
- Identify and document appropriate community marketing strategies.
- Identify and assess risks in strategy.
- Establish product marketing chain requirements to meet marketing options
- Develop and document a community based marketing plan